Marketing

To Market is often equated with the term to SELL.  Sales is definitely a function of marketing and is the end goal, but marketing is a very broad and rich topic.  Done well marketing influences many functions within a company.

Consider the level of inventory in raw goods purchased based on marketing projections.  Productions lines are re-queued based on forecasts in sales.  Without sales or the possibility of sales excess stores of raw or finished goods ties up funds that may be needed elsewhere.  Indeed debt levels and interest rates can be undermined by weak forecasts limiting the company’s ability to react to competitive pressures and customer behavioral changes.

Marketing studies and feedback from sales teams can influence the need to purchase equipment, storage facilities, negotiate transportation agreements and implement sales programs with discounts, package deals, gifts or other incentives.

Marketing in one aspect is the development of glossy ads, enticing music, scripted text and various promotions.  It is training nurturing and counseling sales teams and clients.  But is it also a process within the business that sets prices, evaluates customer demographics and targets customer preferences.  Marketing looks and the company as a whole and evaluates the presence of competitors in the marketing and the value of their product, price and promotion.

Studies must be done to understand competitors inventory levels, automation, flexibility and cash reserves.  After all these are tools competitors can use to interact with the market and gain market share.  Considerations to grow vertically or horizontally in the market or enter new marketing is a strategic and financial decision, but one that includes an analysis of the new markets.

Knowing you can develop a product is a testament to your creativity and engineering talent.  Knowing their is a marketing and reaching them with a product they want, desire or need is a different  point of view.  Can the product be developed in a cost effective manner?  What is the Break-even or how many have to be sold to cover fixed costs, where are variable costs meet?  What should the mark up be?  What is the distribution channel(s)?  How will customers learn about it?  What is the packaging?  Where should it be released and how can all of this be tested.

Marketing is filled with formulas, concepts and theories that most people are unaware exist.  Marketing does incorporate sales as one of its functions, but sales is not synonymous with marketing.

We have the marketing skills and talent to evaluate your operation, your competitors and develop strategies that allow you to secure your market position and acquire greater share or profitability (the two are not necessarily the same).  We offer a proprietary on-line survey tool that incorporates trials and examples.  The survey can be performed in total privacy by employees or customers on-line with ease whether it is ten employees or thousands, local or spread around the globe, if they have Internet access they can take the survey.  Survey studies can be grouped under major classifications and statistical models are provided of results with easy to understand interpretations.

We are hear for you, call us toll free at 1(877) 687-2461 ext 111