SEO and WEB Design

Search Engine Optimization(SEO), one of the newer terms on the Internet.  Most people may know it has something to do with getting search engines like Google, Altavista and Yahoo to recognize their WEB site.  Beyond that it is a mystery.

Meta lines, tags, semantics, back links links, keywords and amazing formulas published on how search engines determine a WEB placement all becomes quite confusing and cloudy.

Beyond the complex formulasand the secrets surrounding how WEB sites are chosen is the WEB site itself.  Why a WEB site exists and its purpose may be far greater than being number one on a search engine list. 

  • A WEB site is a representation of the company, a lot can be learned about a company, their stability, creativity and innovation.
  • A WEB site can be a learning experience with animation, slide shows or stories.
  • A WEB site can be an area to promote ideas or products
  • A WEB site can be a link to other sources
  • A WEB site can be a presentation tool
  • A WEB site can be a mechanical tool
  • A WEB site can be egress to company data
  • A WEB site can be a sales platform

The first question in designing and developing a WEB site is what is is supposed to do.  Some WEB sites would just as soon not be discovered.  Others run high security to protect internal data.  And others are obnoxious about their presence popping up with every query regardless of relevance.

A well designed site regardless of the function should be attractive and interesting to the audience.  Even the FBI, CIA and Secret Service have WEB sites.  It is one way the connect to the public and reach out to potential employees.  And yes theirs sites are interesting and attractive.

WEB sites also needto be easy to navigate, there are a lot of sites out their that loose the visitor on the first page.  If the guest cannot determine where to go or what to do, that Web’s function will fail.

People react to images far faster than words.  If your WEB site ignores the value of color, line, shape, image and space or composition the results will cause readers to leave early, before you have imparted your message.

Consistency and well written material aids the reader and the logic of the material.

Finally, after dealing with the above and associated client and server side applications, databases and an array of programming languages you are ready to deal with SEO.  SEO deals with how relevant material is on your WEB site to the topic it is addressing.  Word usage and clarity of writing are part of the score.  Whether images or animation, interaction, bold text, tags or links exist all add up in the ranking of your page.  Overly redundant use of words and phrases can have a negative impact.  The number of visitors, and back links from other sites also carry value.

Dealing with what is on your WEB site is the first step, networking with other WEB sites and dropping comments and articles that link back or working with other WEB sites is an on-going process.  The frequency of new articles or changes to articles on your WEB site also influences the ranking.

The process is complex and takes a lot of work, but it if it is part of a marketing campaign it is worth it.  Many WEB sites never reach a high ranking in a search engine, but at the same time have a large audience and traffic because they have linked to other relevant sites that provide the needed visibility.

Whether you need the nuances of SEO, you may need our help in designing and implementing your WEB presence.  WEB sites are more than just an HTML page.  Those that know real WEB development rely on a vast array of languages like HTML, XML, DTHML, DOM, AJAX, JavaScript, CGI, Pearl, CSS, PHP and SQL to name a few.

Our company makes use of existing productslike PHP-Fusion and WordPress where applicable.  We look to reuse and cost effective approaches that reduce development time.  Sure we know how to program and modify ready made applications, we do it all the time.  But through use of readily available products we get the basic done rapidly and then can focus on the exceptions making the best use of our time and your money.  If your situation is highly unique we can develop the WEB site from the ground up.  Client side and server side, we provide the WEB presence you need, one you visitors will enjoy.

Call us we are here to listen, toll free 1(877) 687-2461 ext 111

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